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BOSS LOTF Conference 2021: Looking to the Future

The Leaders of the Future Committee are delighted to announce that their next conference will take place virtually on the 2nd of February. After a year of businesses being forced to react at speed to the COVID-19 pandemic the LOTF Committee have curated a roster of speakers who will delve into how individuals can be proactive and drive theirs and their companies ambitions forwards.

We’ll be considering purposeful disruption, how to offer a better service but cause less environmental harm and how to ensure mental wellbeing and diversity are high on your companies agenda in 2021.

In addition to running smaller more interactive roundtable sessions led by leading figures on sales and marketing, mental wellbeing, ecommerce and how to present yourself virtually. It’s a day not to be missed.

2021 Speakers


Mark Shayler, Founder, This is Ape & Founding Partner, The Do Lecturers

Alison Green

Ali Green, Head of HR, Open


Tom Dickinson, Sales Director, OSI Ltd

Mark helps big companies think like small ones and small companies think like big ones. He works on innovation of products, services and business models; he works on sustainability and company purpose; and he coaches businesses and individuals. He has saved his clients in excess of £120 million per annum through environmental improvements, has increased sales of products by 8000% by introducing circular economy business models and trained over 2000 people in sustainability.  He has worked for Nike, Coca-Cola, Seedlip, Unilever, Hotpoint, Samsung, John Lewis, Fenwick, Teapigs, Bacardi, Diageo, Mars, Thorntons, 3M, Amazon, Panasonic and hundreds of funky little businesses like Propercorn, Teapigs, Hiut Denim, and Ugly Drinks. He was a lead for the RSA Great Recovery programme of Circular Economy and was once the Head of Environment for ASDA. He is a Founding Partner of the Do Lectures and author of the book Do Disrupt. His new book Do Present is due out in 2020. He has a new book called Do Present.

Mark will be talking to attendees about Purposeful Disruption and how companies can provide a better service with less environmental harm. He’ll be challenging our thinking on how businesses should approach their strategy for 2021 after a year dominated by the COVID-19 pandemic.

Ali Green heads up the people function at a niche creative response agency, based on Regents Canal near Shoreditch.  With a masters degree in organisational leadership and a professional HR career that spans a variety of sectors including retail, leisure, manufacturing and charity fundraising, Ali’s experience provide great balance to contemporary debates. Thriving in a multi-generational workplace is a matter close to her heart not least because her 14 year old will likely be managed by a Millennial – this cohort needs to be ready for generation Z!

Alison will be considering what the workplace will look like in 2021 and how company cultures will be affected as different generations return to the office in 2021.

Tom sadly lost his best friend & brother in October 2015 to suicide. Two years on he had his own battle with depression & suicidal thoughts but he came through the other side. Now he delivers Tom’s Talks explaining his journey, the social media effects on mental health and ways of fixing your mental health.

Tom will be encouraging all attendees to join him on his mission to help improve mental health awareness and will be explaining how businesses can ensure mental wellbeing is high on their agenda for 2021.

Roundtable Hosts

Kelly de Silva

Kelly de Silva, Group Marketing Director, OT Group Limited

Sales & Marketing: Lead generation during a pandemic and into the future

Jack Milner

Jack Milner, Presentation Coach

Presenting yourself virtually


Richard Sinclair, Chief Operating Officer, EO Group

The eCommerce Pretzel – to identify key eCommerce focus points for 2021 B2B sales in the OP Industry

Appointed as Group Marketing Director in 2019, Kelly is focused on transforming the marketing strategy from a traditional model to a data-driven, technology-led programme — turning her marketing department from a sales support function into a revenue driver for both the end-user and wholesale channels within OT Group.

Kelly will be hosting an interactive roundtable session on sales and marketing.

‘Lead generation during a pandemic and into the future’

With the majority of businesses focused inwardly over the past year, Kelly will be discussing how sales and marketing teams can adapt their strategy to continue to generate new business leads and appointments.  In this roundtable discussion delegates will explore the switch from face to face and traditional lead generation to a digital and data driven approach.  Topics will include how the use of marketing technology and personalisation can enable us to be more relevant to today’s decision makers, driving engagement, appointments and ultimately sales.

Jack Milner provides organisations and individuals with all the tools required to influence, persuade and engage – in short, he shows attendees ‘how to speak like a stand up’.

12 years ago he got in touch with Cisco Webex with suggestions on how they could improve their software. In time he ended up working with Webex on a regular basis which in turn led him to designing virtual training programmes for some of their biggest clients.

His funny, insightful and refreshingly interactive masterclasses, help organisations take dry often technical information and render it clear, memorable and engaging. Clients include Cigna US, Samsung, Google, Cisco, Microsoft, GVC, Ofsted, McCann, Adam&Eve DDB, Virgin Media, Commerzbank, BBC, National Theatre and Channel 4

He has coached the world’s best-selling professional speakers (3 best-selling speakers in Europe in 2018 and 2019), and in 2019 coached the winning team for Webinars That Rock 2019 – which essentially is the Oscars of webinars. The award was for best webinar in the world as judged by ON24.

Away from virtual land, he also works as a comedy playwright – his comedy plays “Octopus Soup” (co-written with Mark Stevenson) and “The Mummy” have completed number one tours nationally and internationally.

Jack will be running a roundtable session showing attendees how they can best present themselves in a virtual environment.

Richard is the Chief Operating Officer for EO-Group appointed in 2013. Since joining working alongside Simon Drakeford and the Group’s Board he has played a lead role in developing the Groups B2B eCommerce strategies in the UK and Italy, launched ‘Office Power’ a SAAS 2.0 B2B eCommerce platform, completed the acquisition of Eurostat and more recently secured investment to build a new modularised service model for the OP Dealer market.

Before entering the world of Office Products, Richard’s career took him around the world working across Finance, Retail and Gaming Industries playing a lead role in developing eCommerce and Technology strategies for B2B, B2C, SAAS and Market Place commercial offerings for the likes of Tesco.com, Sporting bet, RBS and HSBC.

Richard will be running a roundtable session on eCommerce, where to focus in 2021 and why everyone needs a Pretzel.

Mandy Baker

Mandy Baker, Chief Happiness Officer, Baker Labels

Mental Wellbeing

Mandy Baker started working with her husband at Baker Labels nearly 20 years ago, when the business had approx 25 employees and was based in
Walthamstow, London.

Bakers has now grown to nearly 100 employees which is why Mandy requalified 7 years ago as a Coach & NLP Practitioner. As a company, Bakers believe that their people are their greatest asset, and it’s ethos is to see how to get each employee to reach their full potential, as well as provide a safe, comfortable, nurturing environment to work in.

Mandy has implemented a comprehensive Wellbeing Programme that is now
part of Bakers’ culture and everyday life. From a daily fruit bowl for staff to
one-to-one personal counselling sessions, it aims to reach all staff and their needs.

In 2019 Bakers won Brentwood Business of the Year, and at the end of last year, Bakers won Essex Employer of the Year. Mandy also runs her own business coaching practice, The Zone Club, helping clients bring balance to both their lives and their business, as well as managing their mindset & motivation.

She also works with businesses to assess their wellbeing needs and help them
implement effective programmes for their employees.

Leaders of the Future Panel


Simon Drakeford, CEO EO Group, BOSS Chairman

Simon will chair the panel


Victoria Ryan, Sales Manager, Logo Tape

Andreas Kkais

Andreas Kkais, Managing Director, Cosmos Solutions

Victoria Ryan was appointed UK Sales Manager for LOGO Tape Ltd (a member of the LOGO tape Group) in 2016, managing UK sales across multi channels.
She began her career in the office supplies industry in 2001, with businesses such as Corporate Express and Staples Advantage; working her way through multiple disciplines within the industry.

Since working for LOGO Tape Ltd she has substantially contributed to the growth of the business and market presence – with 2020 being its most successful year to date.

Currently studying the BOSS Level 5 Trailblazer Standards, ILM Level 5 Diploma in Principles of Leadership and Management – 2020 also saw Victoria awarded ‘Boss Apprentice of the Year’.

Andreas started his office supplies career in 2012, initially responsible for winning new business and later managing contract customers and a team.

In 2016 Andreas started Cosmos Supplies. Originally an office supplies reseller shipping direct from wholesale to the end user, Cosmos has since diversified offering a wider range of products and services moving towards a single source offering.

2020 was a strong year for Cosmos, culminating in winning Team of the Year at the Boss Industry recognition awards.


Kristian Danielson, Key Account Manager – Wholesale, BIC


Stacey Atkinson, Retail National Account Manager, VOW Wholesale

Kristian Danielson has worked in a wide range of sectors selling vastly different products. Starting at McCain 8 years ago he sold chips to large chain restaurants before moving on to sell hair products, honey and now stationery at BIC ltd. During Kristian’s career he has managed a number of key customers such as The Factory Shop, Morrison’s, and Holland and Barret. He now manages all dealer and wholesale accounts for BIC as well as some key online customers.

Stacey Atkinson has worked at VOW Wholesale for 17 years. Originally part of the ISA team before the merge with Kingfield Heath back in 2007.  During her time at Vow she has always worked in Sales, initially in EOS telesales  before moving to VOW Retail to develop her skills as a Retail National Account Manager.  More recently  she helped set up and manage the Online Channel for VOW.   She leads a team of 16 across the House and Convenience Sales channels and manages a combined budget of £40m.

Stacey is mum to a beautiful boy aged 2 called Archie.  Other than Archie she views her greatest achievement in life is how she has developed my career at VOW.



Virtual platform opens


Welcome – Amy Hutchinson, BOSS CEO


Welcome LOTF Committee


Mark Shayler, Founder, Ape – The Future hasn’t been cancelled.

11.15 – 11.45

Speed Networking

12.00 – 12.40

Ali Green, Head of HR, Open Creates - What will the Workplace look like in 2021?

12.40 – 13.25


13.25 – 14.00

Tom Dickinson, Sales Director, OSI - Toms Talk, My Mental Health Journey.

14.15- 15.15

Virtual Roundtable Sessions

Session 1: E-commerce – Richard Sinclair, COO/CPO, EO Group

Session 2: Sales and Marketing – Kelly de Silva, Group Marketing Director, Office Team

Session 3: Mental Wellbeing – Mandy Baker, Chief Happiness Officer, Baker Labels

Session 4: Presenting yourself virtually – Jack Milner, Comedian, Presentation Coach

15.30- 16.20

Roundtable Debate and Feedback


What does 2021 hold for our sector? Panel Session. Simon Drakeford, CEO EO Group asks 6 Leaders of the Future their thoughts.


Networking at the Pub